How we use AI
Last updated: 12 November 2026
Fictional Accounts is an AI-native studio. This page says plainly what that means.
On this site and in the portfolio
The illustration, imagery, animation and some of the copy on this site and in our portfolio are made with generative AI tools. A person directs the work, chooses what is kept, and edits and finishes it. The tools do not decide what is published.
The people in the pictures
Constance and Colin are fictional characters. Nobody depicted on this site is a real person. Colin is a cat, and is also fictional.
Fictional clients
The clients in the portfolio are fictional, and are labelled as such.
Client work
How AI is used on a commission is agreed in the brief. Where the law or the client requires it, deliverables made with AI are labelled as such. We work to the transparency standard for AI-generated content set out in Article 50 of the EU AI Act.
Your brief is not training material
Nothing you submit through the brief form is used to train AI models.